Be Genius: Reviving Myth in Modern Decor

Pixiu-Inspired Designs Merge Tradition with Contemporary Lifestyle

The Be Genius team, comprising Shangfei Lang, Cheng Zhong, and Weihua Kong, embarked on an ambitious project to reinterpret the auspicious Pixiu for the modern consumer. Their designs stand out due to the meticulous integration of cultural significance with practicality, resulting in items that are not just aesthetically pleasing but also embody the mystery of ancient mythological stories. The project, which began in June 2023 and concluded in August of the same year in Shenzhen, China, showcases the potential of design to preserve and innovate within the realm of traditional culture.

Each product in the Be Genius line is a testament to the team's dedication to craftsmanship and innovation. Utilizing metal copper material, the designers employed cutting-edge graphic shaping techniques and digital printing to create colored patterns that are both vibrant and meaningful. The specifications of the items, ranging in size but consistent in depth, ensure that each piece is substantial enough to make an impact while remaining versatile for everyday use.

The design's uniqueness is further highlighted by its functionality in daily life. Pixiu-shaped magnets can adorn refrigerators, serving as a constant reminder of prosperity and good fortune, while keychains allow individuals to carry the symbol with them, transforming it into a personal talisman. This thoughtful consideration of design interaction demonstrates Be Genius's commitment to creating products that are not only culturally rich but also seamlessly integrate into the fabric of modern living.

Be Genius faced the challenge of balancing traditional aesthetics with contemporary design sensibilities, a feat they achieved by understanding market preferences and trends. Their research into Pixiu mythology and its symbolism in wealth attraction was pivotal in creating a product line that resonates with consumers while staying true to cultural roots. The result is a collection that transcends mere decoration, inviting users to engage with the cultural narrative behind each piece.

The Be Genius Pixiu series has garnered international recognition, securing the Iron in A' Cultural Heritage and Culture Industry Design Award in 2024. This accolade underscores the project's success in meeting professional and industrial standards while providing innovative and practical solutions that contribute to a better world. The designs, captured in vivid photographs by Cheng Zhong and the Be Genius Co., are protected under intellectual property rights, ensuring the originality and integrity of the work are preserved.

In conclusion, Be Genius has not only created a line of decorative items but has also offered a gateway for modern audiences to connect with the rich tapestry of Chinese mythology. Their Pixiu-inspired products are a celebration of cultural heritage, artfully designed to enrich everyday life with a touch of ancient wisdom and contemporary flair.